Gretchen recently opened her own studio in the Louisville, Kentucky area to pursue her dream of becoming a solo esthetician. When she came to Faith, she was just beginning her journey and had only a vision for her brand colors. She trusted Faith to bring the rest of her brand to life.
Together, we transformed her new business into a cohesive, polished, and professional brand that reflects the quality of her services. Every detail was thoughtfully designed to create a memorable client experience—from her visual identity to the marketing materials each client takes home. Gretchen is always striving to elevate her business, and when she saw the final branding package, she was speechless and instantly fell in love with her new brand.
A key part of Gretchen's business is ensuring every client leaves with something meaningful, whether it's an aftercare card, brochure, business card, or other helpful materials. These items create a lasting impression, reinforce her professionalism, and show her commitment to providing an exceptional client experience.
Gretchen manages all of her appointments through GlossGenius, which has been the perfect fit for her business. While we explored the idea of creating a custom website, she chose to continue using her existing booking platform. To maintain a cohesive brand experience, I ensured her branding seamlessly complemented her GlossGenius site, creating a polished and consistent look across every client touchpoint.
Design